Holly Rogalski

What is Intuition?

  • Attention
    — Open a curiosity loop with an interesting fact, story, or statement.
  • Lead — The big problem and agitating that problem. Paint a picture of that perspective.
  • Body — How to overcome the problem and the benefits, or “why,” associated with those benefits.
  • Conclusion — Wrap it up and leave with value. Recap what they learned.
  • CTA — Tell them what to do next. Be clear, concise, and authentic.

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